Vol 13 Issue 3 July 2025-September 2025

Abstract: This study analyses the promotion and protection of sexual and reproductive health rights (SRHR) in South Africa and highlights lessons for Kenya. South Africa is the only African country to comprehensively liberalise and institutionalise SRHR through constitutional guarantees, progressive legislation, and detailed policy frameworks. Core statutes such as the National Health Act, Domestic Violence Act, Choice on Termination of Pregnancy Act, and the Promotion of Equality and Prevention of Unfair Discrimination Act safeguard women’s bodily autonomy, access to healthcare, and protection from gender-based violence. These legal provisions are reinforced by national strategies including the Adolescent SRHR Framework, Contraception and Fertility Planning Policy, and the Strategic Plan for Maternal, Newborn, Child and Women’s Health. Together, they have reduced maternal mortality, teenage pregnancy, and HIV prevalence while expanding contraception, emergency care, and comprehensive sex education. South Africa’s judiciary has further entrenched SRHR by interpreting domestic laws in line with international human rights standards and ensuring progressive realisation despite resource constraints. In contrast, Kenya’s restrictive abortion provisions, weak enforcement mechanisms, and cultural practices continue to undermine SRHR, increasing unsafe abortions, maternal mortality, and rights violations. The study concludes that Kenya can strengthen its legal and policy framework by repealing restrictive provisions, training healthcare providers, expanding infrastructure, and integrating SRHR education and information technologies. Lessons from South Africa show that coordinated efforts by government, judiciary, and community actors are essential to realising women’s SRHR and reducing preventable morbidity and mortality.

Keywords: Sexual and Reproductive Health Rights, South Africa, Kenya, Legislative and Policy Framework, Maternal Health and Gender Equality.

Title: SEXUAL REPRODUCTIVE HEALTH RIGHTS IN SOUTH AFRICA

Author: Kombo Benard Simion, Julius Kombo Ayusa

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 443-462

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Website: www.researchpublish.com

Published Date: 23-September-2025

Abstract: The graphic novel has emerged as a distinctive form of cultural expression that bridges visual art, literature, and social commentary. Rooted in the evolution of the comic strip and comic book, the medium has been redefined in the late twentieth and early twenty-first centuries through theoretical insights and critical recognition. Scholars such as Will Eisner and Scott McCloud established the theoretical vocabulary of sequential art, while more recent critics like Hillary Chute and Frederick Luis Aldama have emphasized its role in feminist, postcolonial, and multicultural contexts. In India, the graphic novel has developed in dialogue with indigenous storytelling traditions and contemporary social realities, producing innovative works such as River of Stories, Bhimayana, Kari, and Delhi Calm. This paper combines historical overview with critical analysis to show how the graphic novel has evolved into a medium of both entertainment and social critique. This paper draws on such perspectives to examine the development of graphic literature both globally and in India. It argues that the graphic novel should not be understood merely as an extension of print culture, but rather as a cultural form deeply tied to debates around identity, politics, and social resistance.

Keywords: Graphic Novel, Sequential Art, Indian Comics, Visual Storytelling.

Title: Graphic Novel in India

Author: Dr. Jyotsna Pathak

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 437-442

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Website: www.researchpublish.com

Published Date: 23-September-2025

Abstract: This study simulated the stress responses of 50 virtual participants exposed to drip frequencies between 0.5 and 2 drops per second for durations of 30 to 120 minutes. Five predictive models LRSM, RFSM, SVM, ANN, and the proposed Hybrid Stress Prediction Model (HSPM) were evaluated across prediction accuracy, RMSE, physiological alignment, and computational efficiency. The HSPM demonstrated the strongest overall performance, achieving 85% prediction accuracy, surpassing ANN (80%), SVM (76%), RFSM (73%), and LRSM (70%). It also produced the lowest RMSE (0.25) and showed superior physiological alignment by accurately modelling both immediate and cumulative stress indicators, including heart rate variability and cortisol dynamics. While LRSM and RFSM underestimated delayed stress responses and ANN and SVM required greater computational resources, HSPM achieved a balanced trade-off between accuracy and efficiency, completing simulations in just 0.28 seconds. Sensitivity analysis revealed a 60% increase in cumulative stress under high-frequency conditions, confirming HSPM as the most reliable and realistic predictive framework.

Keywords: Water drip torture, psychological stress, Physiological response, Stress prediction and Hybrid modelling.

Title: Psychological and Physiological Responses to Prolonged Drip-Induced Stress Exposure

Author: Punam Hembram, Ashwini Raj Kumar

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 430-436

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Website: www.researchpublish.com

Published Date: 23-September-2025

Abstract: Innovative leadership plays a crucial role in enhancing the organizational agility of State-Owned Enterprises (SOEs) in Kenya. However, these enterprises encounter several challenges that hinder their ability to adapt and respond effectively to changing market conditions. Therefore, the purpose of this study was to investigate how innovative leadership influences organizational agility in Kenya’s strategic commercial state-owned enterprises. The research utilized a descriptive research design via cross-sectional studies to gather and analyze quantitative and qualitative data from senior managers in 46 strategic commercial state-owned enterprises. The study utilized a census methodology to enumerate all 138 respondents. The study found that innovative leadership (β=0.0227, t=3.241, p=0.002) had a positive significant effect on organizational agility of State-Owned Enterprises in Kenya. The study concludes that innovative leadership significantly improves organizational agility by fostering a culture that values creativity, experimentation, and openness to change. The study recommends that Kenyan SOEs implement adaptive leadership training, promote an innovation-driven and collaborative culture, and encourage continuous learning to improve decision-making and enhance leaders’ innovative capacity.

Keywords: Innovative Leadership, Organizational Agility, State-Owned Enterprises in Kenya.

Title: INFLUENCE OF INNOVATIVE LEADERSHIP ON ORGANIZATIONAL AGILITY OF STATE-OWNED ENTERPRISES IN KENYA

Author: Oscar Oketch Odhiambo, Dr. Julius Kahuthia, Dr. Eunice N. Wandiga

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 420-429

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Website: www.researchpublish.com

Published Date: 22-September-2025

Abstract: The study investigated the effect of the Orphan and Vulnerable Children Cash Transfers (OVC-CT) program on psychosocial protection in Kibera slum, Nairobi. A descriptive research design was adopted, and a target population of 205 was utilized in a census composed of 100 child-headed households, 34 child officers, and 71 social workers. A response rate of 180(87%) was achieved. Questionnaires were used to collect data, and the data were analyzed using descriptive statistics and later presented in themes. Ethical considerations of anonymity and confidentiality were adhered to. The results showed a positive correlation between OVC-CT and psychosocial protection since the fund aided in the provision of primary care in the child-headed households and access to housing. However, counseling services to cater to mental/psychological well-being were underreported as a mechanism used to secure the orphans and vulnerable children's psychosocial well-being.

Keywords: Orphan and Vulnerable Children Cash Transfers (OVC-CT), psychosocial protection, vulnerable children's psychosocial well-being.

Title: ORPHANS AND VULNERABLE CHILDREN CASH TRANSFERS AND ITS EFFECT ON THE PSYCHOSOCIAL WELLBEING OF CHILD-HEADED HOUSEHOLDS IN KIBERA, NAIROBI, KENYA

Author: Brigitte Muthoni Kariara, Heather Kipchumba

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 415-419

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Website: www.researchpublish.com

Published Date: 22-September-2025

Amendment Date: 23 September 2025

Abstract: The Kenya’s aviation sector has encountered a number of obstacles which has it establish systems and procedures that promote effective governance and administration. However, the organization faces several challenges that have prevented it from achieving its desired goals and objectives. Therefore, this study investigated the influence of management commitment on the performance of Kenya Civil Aviation Authority in Nairobi City County, Kenya. This research employed an explanatory research design. The focus of the study was the Kenya Civil Aviation Authority. The target population comprised 173 individuals, which included senior executives, middle management, and junior operational staff at the Kenya Civil Aviation Authority headquarters. In this particular research, participants were classified based on their affiliations with different firms. The sample size consisted of 120 respondents. Primary data was collected using a semi-structured questionnaire. Additionally, the study involved 19 participants in a preliminary investigation carried out at the Kenya Airports Authority. A validation test for both construct and content was conducted to assess the validity of the questionnaire. The reliability of the instrument was evaluated through internal consistency using Cronbach’s alpha. Descriptive statistics were utilized to analyze quantitative data. Inferential statistics, including correlation analysis and regression analysis methods, were employed to ascertain the relationship between variables. Data was gathered through surveys and examined using basic statistics such as mean and variance. Tables were used to present the findings derived from the quantitative data. The study demonstrated a significant positive impact of management commitment on performance. It concludes that a committed management team ensures that the Kenya Civil Aviation Authority adheres to international safety standards and regulations, thereby reducing the likelihood of accidents and incidents. Furthermore, the study recommends that the organization should conduct regular training workshops for management to enhance their leadership skills, focusing on strategic planning, decision-making, and performance management.

Keywords: Management commitment, Organizational Capability, performance.

Title: INFLUENCE OF MANAGEMENT COMMITMENT ON THE PERFORMANCE OF KENYA CIVIL AVIATION AUTHORITY IN NAIROBI CITY COUNTY, KENYA

Author: Teresia Karanja, Dr. Patricia Kungu

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 408-414

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Website: www.researchpublish.com

Published Date: 20-September-2025

Abstract: Santhal tribes are the important segments of society, mainly found in West Bengal, Jharkhand, and Orissa states of India. They are economically poor and socially backward tribes of India. However, they have rich cultural heritage. This study examines the socioeconomic development of Santhals of the Purulia district, West Bengal. It further illustrates how their social and economic conditions can be enhanced. This study is based on the collection of empirical data. A case study of eight villages of the Purulia district was conducted in the first half of 2023. A total of 824 households were surveyed, using purposive sampling methods. For the survey, the heads of households were interviewed asking several questions on their socioeconomic activities and status. Both qualitative and quantitative methods were applied to conduct and analyze the data. A structured questionnaire was designed where the questions were asked on population, education, occupation, infrastructural facilities, and income and economy. This study reveals that the Santal tribes are very poor as their socioeconomic status is low in terms of education, income, economy, and livelihoods.

Keywords: Socioeconomic development; Santhal tribes; Empirical data, Purulia District.

Title: Socioeconomic Development of Santhals: A Study of the selected villages of Purulia District, West Bengal

Author: Moupriya Dutta, Vishwambhar Prasad Sati

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 394-407

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Website: www.researchpublish.com

Published Date: 20-September-2025

Abstract: E-governance has had an intensive effect on how services are delivered in many areas, such as health. Many countries have used e-governance to change the way health services work by setting up online treatment platforms and e-health data management systems. These programs have made healthcare resources work better and cut down on the time it takes to get treatment. This study looks at how digital literacy affects trust, satisfaction, and adoption of e-governance, as well as how different parts of e-governance affect the performance of health institutions. We used a quantitative cross-sectional approach to collect data and Smart PLS SEM to analyse it. The results showed that digital literacy has a positive effect on e-governance adoption, trust, and satisfaction. Also, e-governance adoption and trust were found to have a positive effect on the performance of health institutions, but e-governance satisfaction did not have a statistically significant effect on performance. The results show that health professionals' satisfaction with e-governance platforms is important, but it doesn't directly affect how well health institutions do their jobs. E-governance adoption and trust have a positive effect on performance, though. It is suggested that authorities improve e-governance platforms to make health workers better off, which will help health institutions do their jobs better.

Keywords: Digital Literacy, E-Governance Adoption, E-Governance Trust, E-Governance Satisfaction, and Health Institutions Performance are some of the main topics.

Title: Leveraging Digital Literacy to Enhance E-Government Utilisation and Improve Health Institution Performance

Author: Linda Hyde-Quartey, Xinjie Zhang, Ahotovi Thomas Ahoto

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 379-393

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Website: www.researchpublish.com

Published Date: 17-September-2025

Abstract: The proposed study examines how in-service teacher training programs affect student learning outcomes in social studies within public primary schools in Rwanda’s Nyarugenge District. It focuses on three key aspects: the influence of teacher certification on student academic performance, the effect of changes in teaching methodologies on student motivation, and the impact of curriculum mastery on student participation. A descriptive survey design combining quantitative and qualitative methods was adopted. From a total population of 1,568, a sample of 326 participants was selected using the Yamane formula, including 316 teachers chosen by simple random sampling and 10 head teachers selected purposively.Data were collected using questionnaires and interview guides. Analysis involved descriptive statistics (frequencies, percentages, means, and standard deviations) and inferential statistics, particularly multiple regression, using SPSS version 21. Findings reveal a strong positive correlation between in-service teacher training and student learning outcomes, with 71.7% of performance variance explained by training programs. Among the training components, curriculum mastery showed the strongest correlation (0.719), highlighting its critical role in enhancing student engagement and understanding. Moderate positive relationships were also found between training and teacher certification (0.646), as well as adaptability in teaching methodologies (0.534). These results indicate that trained teachers tend to be more knowledgeable, certified, and flexible in their instructional approaches, which significantly improves teaching effectiveness. The study concludes that in-service teacher training is crucial for boosting student motivation, participation, and achievement in social studies. It recommends that the Ministry of Education and other stakeholders prioritize investment in teacher development programs, emphasizing curriculum mastery, certification, and active teaching strategies. Continuous professional development should be supported as a direct means of enhancing both teaching quality and student learning outcomes in public primary schools.

Keywords: In-Service Teacher, Training Programs, Pedagogical Tools, Learning Outcomes, Public Primary Schools, Nyarugenge District.

Title: Effect of In-Service Teacher Training Programs in the Use of Pedagogical Tools and Student Learning Outcomes in Social Studies in Public Primary Schools in Rwanda: A Case Study of Nyarugenge District

Author: Mr. Sengabo Ayubu, Dr. Andala O. Hesbon, Mr. Ngarukiyintwari Narcisse

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 366-378

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Website: www.researchpublish.com

Published Date: 15-September-2025

Abstract: The primary objective of this research was to investigate the influence of availability of banking services on the economic empowerment of women, specifically within the context of Murang’a County, Kenya. A descriptive research design was utilized, focusing on ten women's groups in Murang’a County, which together comprised a total of 474 members. Thus, the target population for the study was 474 individuals. To ensure that all respondents were adequately represented, a quota sampling method was employed, allowing for effective representation from the ten selected groups. Participants were chosen using a simple random sampling technique, resulting in a sample size of 217 individuals. Data collection was primarily conducted through questionnaires. To validate the research methodology, a pilot study was carried out with 22 participants from a women's group in Kiambu County. The quantitative data were analyzed descriptively, employing measures such as mean and standard deviation, while inferential analysis was used to examine the relationships among the variables. The findings were presented in tables and figures. The study concluded that there exists a positive and significant relationship between availability of banking services and women’s economic empowerment in Kenya. The study concludes that availability of banking services enable women to save money, access credit, and make investments that help them start or expand their businesses, increase their income, and ultimately achieve financial independence. The study recommends that the banks should focus on increasing the number of bank branches and ATMs by setting up more bank branches and ATMs in these areas, making it easier for women to access banking services without having to travel long distances.

Keywords: Availability of banking services, Women Economic Empowerment, Financial Inclusion.

Title: INFLUENCE OF AVAILABILITY OF BANKING SERVICES ON WOMEN ECONOMIC EMPOWERMENT IN KENYA

Author: Beatrice Wairimu Gicheha, Dr. Jane Gakenia Njoroge

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 359-365

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Website: www.researchpublish.com

Published Date: 13-September-2025

Abstract: The present work examines Khwaja Ahmad Abbas’s Saat Hindustani (1969) as a significant cinematic text that intervenes in the cultural memory of India’s freedom struggle. Situated within the early decades of independence, the film articulates a vision of nationalism that foregrounds plurality, secularism, and collective sacrifice. By bringing together seven representative figures from diverse linguistic, regional, and religious backgrounds to fight for the liberation of Goa, Abbas crafts an allegory of the Nehruvian ideal of “unity in diversity.” The essay analyzes the film’s aesthetics, particularly its realist style, ensemble casting, and use of music, which align it with traditions of cinematic resistance and pedagogical nationalism. It further explores how the film challenges communal suspicion in post-Partition India through the central figure of a Muslim intellectual-patriot, while simultaneously reimagining decolonization as a prolonged historical process beyond 1947. At the same time, the analysis highlights the film’s silences, particularly its marginalization of women and erasure of caste, which reveal the exclusions embedded in nationalist cultural production. The essay argues that Saat Hindustani remains a critical cinematic archive of representative histories, offering insights into both the promise and the limits of postcolonial nationhood.

Keywords: Liberation of Goa, cinematic nationalism, unity in diversity, freedom struggle in film, secular historiography, postcolonial cultural memory.

Title: Liberation of Goa & Cinematic Nationalism: Unity, Secularism and Historical Memory in Khwaja Ahmad Abbas’s Saat Hindustani (1969)

Author: Dr. Poulami Aich Mukherjee

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 356-358

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Website: www.researchpublish.com

Published Date: 13-September-2025

Abstract: The population of Makueni County from the statistics shows that 35% are able to get fresh quality water, compared to national average of 60%. The study objective was to investigate the effects of management practices and water projects in Makueni County, Kenya. However, this research study sought to investigate the effect of project planning and project team building on water project performance in Makueni County, Kenya. Descriptive research design was used in this study. The study targeted 37 water projects in Makueni County. The unit of observation comprised of 3 project engineer and 2 site managers from each of the targeted water projects. The total target population was 185 project engineers and site managers.  The sample size of this study was determined by use of Yamane formula (1967). The samples size was therefore 126 respondents. The study relied on primary data which was collected through use of questionnaires. Descriptive and Inferential statistic was used to analyse the quantitative data using the Statistical Package for Social Sciences (SPSS) version 26. The relationship between the dependent and independent variables was determined by Multivariate Linear regression. The research study concluded that project planning and project team building had significant positive effect on water project performance. This research, the results showed that Project Planning and Project Team Building were the major factors that affect the water projects and suggest the following recommendations: Project Planning in the water projects performance, study recommends that there is need where unforeseen expenses or budget overruns is managed promptly and effectively, the allocated budget matches the financial requirements of the water project, the WBS facilitates efficient assignment of responsibilities and allocation of resources and adjustments or improvements to the WBS are made as necessary during the project execution phase. This will enhance water projects performance in Makueni County. There is need to enhance Project Team Building in the performance of water projects. This research recommends the collective experience of the project team contributes positively to project planning and execution, also there is a need for the project team to receive adequate training to perform their roles effectively and the training provided is relevant and beneficial to the project's success. This will enhance the performance of water projects in Makueni County.

Keywords: Performance of Water Projects, Project Planning, Project Team Building.

Title: Project Management Practices and Performance of Water Projects in Makueni County, Kenya

Author: Rose Ndunge Mutua, Dr. Muchelule Yusuf

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 347-355

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Published Date: 09-September-2025

Abstract: This study investigates the effect of classroom engagement strategies on the academic performance of primary school pupils in Obuasi Municipal, Ghana. Guided by constructivist learning theory, the study examined the role of three key engagement strategies: use of educational technology, teacher-student interaction, and peer collaboration. A cross-sectional survey design was employed, involving 317 pupils selected through purposive and random sampling. Data were collected using structured questionnaires and analyzed with SmartPLS. The findings revealed that all three engagement strategies positively and significantly influenced academic performance, with peer collaboration emerging as the most influential factor. The study underscores the importance of active and interactive learning environments in enhancing pupils’ academic success.

Keywords: Classroom engagement strategies, Academic performance, Educational technology, Teacher-student interaction, Peer collaboration.

Title: Classroom Engagement Strategies and Academic Performance of Primary School Pupils: Evidence from Obuasi, Ghana

Author: Seidu Musah

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 340-346

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Published Date: 08-September-2025

Abstract: To achieve established governmental developmental goals, it is essential that funded projects align with community priorities and address urgent needs. However, the projects funded by the NG-CDF in Dagoretti North Constituency have not met expectations, as residents voice their discontent regarding poor project selection, inferior construction quality, stalled projects, and neglected completed initiatives. Therefore, this study investigated the influence of influence of procurement planning on project performance of national government constituency development fund projects. The study employed a descriptive design. The study targeted 20 NG-CDF projects completed between 2020 and 2024. The study population was 45 participants. All the respondents were sampled. Data collection was executed through questionnaires that were pretested with 6 participants in Kiambu County, Kenya, who were excluded from the final analysis. To ensure clarity and understandability, the questionnaires underwent content validity assessment and validation through the split-half method. Both descriptive and inferential statistics were used in the quantitative data analysis results, which are shown in tables and figures. The results showed that procurement planning had a positive significant influence on the performance of NG-CDF projects in Dagoretti North Constituency. The study concludes that efficient procurement planning guarantees that financial resources allocated for NG-CDF projects are utilized efficiently. The study recommends that the constituency should analyze past procurement data to identify trends, successful strategies, and areas for improvement.

Keywords: Procurement Planning, Procurement Management Practices, Project Performance.

Title: INFLUENCE OF PROCUREMENT PLANNING ON PROJECT PERFORMANCE OF NATIONAL GOVERNMENT CONSTITUENCIES DEVELOPMENT FUNDPROJECTS

Author: Leunidah Nyotah Joshua, Perris Wambui Chege

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 333-339

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Published Date: 04-September-2025

Abstract: The general objective of this study was to examine the influence of social media marketing on sales performance of the mobile network operators in Kenya. A descriptive research approach was employed for the analysis. The focus of the study was on the marketing departments of three selected telecom companies in Kenya: Safaricom Plc, Telkom Kenya, and Bharti Airtel Kenya. A total of 2223 sales representatives from the marketing sector were part of the research. To achieve a representative sample, respondents were divided into two groups using a stratified sampling technique. The selection of participants was conducted through a simple random sampling method. Data was gathered through a structured questionnaire. An initial test was done with 22 participants from Safaricom, who were excluded from the main research. This study incorporated content validity, which evaluates how well the test items reflect the subject matter it aims to assess. The questionnaires' reliability was measured using the Cronbach alpha method. The analysis of quantitative data collected was subjected to mean and standard deviation-based descriptive statistical analysis. To understand the relationships between variables, the research utilized inferential statistics, including techniques such as multiple regression and correlation analyses. The findings indicated that social media marketing positively and significantly impacted the sales outcomes of mobile network providers in Kenya. The study concluded that social media marketing greatly benefits mobile network operators in Kenya by boosting sales because it allows direct customer engagement, helping operators understand preferences and tailor offerings, which builds brand loyalty and encourages repeat purchases. The study recommended that the companies should develop targeted advertising campaigns that focus on specific demographics and regions within Kenya, utilizing data analytics to identify potential customer segments.

Keywords: Social Media Marketing, Digital Marketing Strategy, Sales Performance.

Title: INFLUENCE OF SOCIAL MEDIA MARKETING ON SALES PERFORMANCE OF MOBILE NETWORK OPERATORS IN KENYA

Author: Jean Adikinyi Namahia, Mr James Nzili, Mr Michael Kiama

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Vol. 13, Issue 3, July 2025 - September 2025

Page No: 326-332

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Website: www.researchpublish.com

Published Date: 30-August-2025