Abstract: Tourism drives economic growth, cultural preservation, and community development. Santiago City, rich in heritage and natural beauty, has strong potential as a tourist destination. However, many areas, especially Barangays Bannawag, Naggasican, and Patul, remain underdeveloped. This study aims to identify and assess key attractions in these barangays and explore opportunities for sustainable tourism. By analyzing infrastructure, promotion strategies, and local strengths, the research offers recommendations to help position Santiago City as a competitive and community-driven tourist destination.
Tourism drives economic growth, cultural preservation, and community development. Santiago City, rich in heritage and natural beauty, has strong potential as a tourist destination. However, many areas, especially Barangays Bannawag, Naggasican, and Patul, remain underdeveloped. This study aims to identify and assess key attractions in these barangays and explore opportunities
Key findings reveal that sustainable tourism development depends on active community participation, digital promotion, and strategic planning. Social media platforms, especially Facebook and TikTok, play a vital role in promoting local attractions, with youth-led content creation boosting visibility and engagement. Collaborative efforts among government, private sectors, and local communities are essential for balanced growth, cultural preservation, and environmental sustainability.The study recommends enhancing tourism education, improving infrastructure, training in digital marketing, and establishing inclusive partnerships to support long-term tourism development in Santiago City.
Keywords: Tourism development, sustainability, community, promotion, heritage.
Title: IDENTIFYING ATTRACTIONS AND DEVELOPMENT AS A TOURIST DESTINATION
Author: Keith Nicole P. Bawig, Chryzelle Joy S. Duerme, Kathleen T. Maddela, Marinel A. Pucut, Christynne Joyce C. Vega, Rubylinda Gaffud
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 13, Issue 1, April 2025 - September 2025
Page No: 212-233
Research Publish Journals
Website: www.researchpublish.com
Published Date: 07-July-2025
